New to social proof? For a full description, visit social proof on Wikipedia, but in a nutshell it may be defined as “…a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation.” It’s a concept that may be used to increase voter turnout, and a feature of ElectionsOnline’s REST API helps you do just that. The API method is the Get Ballot Count and does exactly as the name implies and provides a nearly real-time count of ballots associated with a particular election. Social proof kicks in when this count is displayed on your website as a way of demonstrating to visitors, many of whom are also presumably eligible voters, that others are exemplifying correct behavior and fulfilling their obligation to vote, and they should too.
How it works
The ballot counter is part of ElectionsOnline’s API (Application Programming Interface) documented at REST API Documentation then look for the heading Get Ballot Count under the API methods. The web service returns the number of ballots cast in an election which may then be output to a web page as the following example shows.
683 voters have voted in our Annual Board Election. Please join them and vote now!
For more pointers on how to increase voter participation, see the following: